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NAKED AND FAMOUS Jeans

Naked & Famous Denim  keep all their jeans raw and simple. No washes, no embroidery, no gimmicks… just the best fabric in the world combined with modern fits like the Naked and Famous Weird Guy  or the Naked and Famous Skinny Guy  .
These canadian denim heads use only the most unique and rare denim fabrics from Japan. The prestigious mills in Japan, from which they import all their fabric, are committed to producing only the best (and most expensive) denim in the world. Throughout each step in denim production (weaving, dyeing, finishing…) the mills use a combination of old school and modern methods and practices. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist.
They have eliminated the costly and nonessential after-effects typical with mass-produced jeans, and have stripped down their  jeans to the core essentials. Now true denimheads and newcomers alike can enjoy these special fabrics at a very reasonable price. Experienced patternmakers have exhausted their fit models and have created several modern fits for men and women. The Naked & Famous Slim Shirt  is made in the oldest existing shirt factory in North America, which was founded in Quebec, in 1894. For over a century, the factory has been producing fine mens shirts. The tradition of old-world craftsmanship and a passion for shirting continues to this day
The brand name Naked & Famous is a satire of our celeb-obsessed culture. They aim to poke fun at “Hollywood” and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.
The logo is reminiscent of 1950`s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.
For denim and eco-fashion enthusiasts, they also have a selection of selvedge and organic denim. Every pair of Naked & Famous Denim jeans are proudly and ethically Made in Canada.

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Our mission statement is to always have an ear to the underground and represent our own roots  in combination with the latest urban trends. Doing this for almost a decade now, our aims are still the same. Above all, we would like to make very clear that there are movements – on which we are focussed on - that are much more than just a short-dated trend everybody runs after. There’s a new call for durability to be appreciated. Among other, we at SUN/SET/STAR stock clothing and accessories from:
EDWIN JEANS  / NAKED & FAMOUS JEANS  / HEARTBREAKER DRESSES  / CHEAP MONDAY  / MERC  / BRIXTON  / OBEY  / DICKIES  / HAPPY SOCKS  / URBANEARS  / SAILOR JERRY  / JAPAN BLUE JEANS  / 667  / TRES NOIR  / MARSHALL HEADPHONES  / HAIR POMADE / JOFAMA

We interpret lifestyle mainly as a feeling of freedom – and we are here for the visual representation of it. We think „fashion“ as a part of the whole way of life, as part of culture itself. We‘re searching the globe for „the special“ in the sea of indifference. Some you know, others you might not. Style never fades - FEEL IT