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FASHION // 21/09/2011, 04:00h

Following the Second World War, the American occupation forces remaining in Japan helped to introduce denim ‘jeans’ culture, which would become a global cultural phenomenon.

In 1947, Tsunemi Yonehachi Shoten was established as a U.S Military Surplus clothing store in the Nippori district of Tokyo. The store was a family business, and was to be the starting point for the EDWIN  brand, as we know it today.

After many years of dedication to the Tsunemi Yonechi Shoten business, Shuji Tsunemi, the son of the founders was passed ownership in 1961. Mr Tsunemi, had an acute understanding for the power of denim culture, and the potential it represented, having spent some years studying in California.

He recognised the opportunity for importing used, five pocket denims from the U.S. and that year the Tokyo store changed its name to EDWIN (using the letters from the word DENIM, and flipping the M to a W) and quickly became the specialist in reconditioned second hand denims.

Edwin Jeans  is proud to release the 2011 Fall/Winter collection  and celebrate the 50th year of premium quality jeans manufacture, utilising many exclusively developed fabrics both in Japan and Europe.

ACTION // 27/05/2011, 03:00h

Our dearest friend Herb from 'SunsetStar Berlin' joining the flash mob at Brandenburg gate with his great swing skills.

FEEL IT!

MEDIA // 20/05/2011, 03:11h

It was one of THE highlights in the history of SUN/SET/STAR when in the year 2004 the french film company 'GAUMOUNT PICTURES'  called us to order Hawaii-Shirts  for the movie "L' Empire Des Loups" („Das Imperium der Wölfe“) with great Jean Reno as leading actor.

In 2005 the movie was in cinemas all over Europe and „our story“ was a headline event in our homecountry and beyond.

DENIM // 26/04/2011, 12:00h

Naked & Famous Denim  uses only the most unique and rare denim fabrics from Japan. The prestigious mills in Japan, from which they import all their fabric, are committed to producing only the best (and most expensive) denim in the world. Throughout each step in denim production  the mills use a combination of old school and modern methods and practices. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist.
Every pair of Naked & Famous Jeans are proudly and ethically Made in Canada. They benefit from high quality machinery, well-trained staff and quick reorder schedules.

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