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ACTION // 21/10/2010, 02:58h

SUN/SET/STAR ’s PINS `N` BALLS was a wow!

A night of Rock `n` Roll and trashy fun…

Thanks to everybody who joined us – the matchless teams, the awesome audience and our great musical support.

It was a great evening with a lot of hits and hysteric fits.

FASHION // 9/10/2010, 04:00h

The FW10 collection from Edwin is steeped in influences from Americas colourful and historic past. The influences resonate the dislocation and in turn ‘accidental freedom’ experienced by the post Vietnam late sixties generation where particular focus falls on the road and escapism. It’s not about running away it’s about embarking on the journey of self-discovery finding identity as an individual in a dysfunctional era. It’s a new dawn in society and the sub culture is about to get loud proud deep down and dusty!
The garments and overall collection styling will represent the emotions and physical experiences gained through adventure and a ‘work hard, play hard’ hedonistic mentality.
Dust, dirt, grit, grime, beer and blood infect the washes of the denim giving a genuine ‘lived in’ feel to the denim. The shirting, jackets and knitwear are heavy and utilitarian representing the protective layer needed when living life alone on the road and on the edge, it’s the uniform of the nomad, the costume of the loner.