This year will see yet more evelopments in wash techniques, including the 'Origins' Project and 'Inkmax', which is a completely new approach to creating aged denim.
EDWIN is an authentic Japanese denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes and continual progression in design and fit.
EDWIN jeans , proudly manufacturing to the highest quality as standard.
All of the following photographs were taken in London where we were lucky enough to be invited to friends homes or places they felt were important to them.
The photographs were not retouched, leaving the imperfections of life and dust present.
The Sun shon, then hid behind clouds, Spring showers would open up on us and finally the Sun would shine again. In essence a true representation of a Spring-Summer season and capturing images of real people in their City.
This time Cheap Monday wanted to try out a different aesthetic; sparkling, extrovert and shameless. For inspiration they looked at Latin denim fashions, Italian diamonté and LA celebrity taste. To get a contemporary feel in the collection they have also worked with a cleaner, more fabric focused and minimalistic look. A combination of the exaggerated and the minimalistic creates the balance for SS11.
ARCHIVE- April 2013