FASHION // 19/01/2012, 04:00h

Edwin Jeans S/S 2012

A collection inspired by individuals living their lives in Edwin Jeans . Personal life experiences etched into the grain of the fabric in wearing the denim as functional garments, reliable and strong, constructed using premium fabrics and finishes.
The Edwin  man is integrated into a tribe of independent free thinkers, his desire to roll amongst the likeminded, underspinned by a feeling of kinship and belonging through a common passion for road trips; adventuring into the unknown.
To ascertain the season’s highway aesthetic is to dissect the look and feel of the Edwin motorcycle fraternity „Sons of Summer“ thereby illustrating the highlights of what of what the most comprehensive Spring/Summer collection of fabric, form and function.
The collection is inspired by authentic vintage pieces, sourced over time; a conscious juxtaposition of influences from decades gone by and heroes and villains from the world of film and music – Edwin eats, sleeps and breathes culture through the design process.
Denim sourcing remains in Japan and Europe in collaboration with premium quality mills offering superior quality. Many fabrics designed, spun, woven and dyed exclusively for Edwin.
Washes remain both subtle and natural. A ‚real life‘ wearing philosophy is applied offering denim with ‚true vintage‘ aesthetic. The identifying Edwin detailing eveolves and offers higher-grade skins used for leather patches and vintage copper donuts matching the rivets.
Denim highlights – The ED range  expands for SS12  as we witness new recruits: The EDA1  – a lightorganic denim is used for this classic tapered fit with minimal external detailing offered exclusively in its 11oz rigid state. The trusted ED55  is offered for the first time in Japanese Red Listed Selvage denim, as well as the highly anticipated 55 Chino  and 77 Chino .
A five options shorts program in lightweight canvas selvage and non-selvage ‚Nep‘ denims/gabardine/tight rip stops and camouflage fabrics will be available.
Shirting constructed to be lived in, created in collaboration with with a premium French mill. Yarns exclusively developed, spun, dyed, woven to create luxury linens and slub cottons, featured in a variety of checks and horizontal stripes, offset by crisp, light poplins in military tones. Classic western style Edwin East Wood Shirt  and work shirts offered in European and Japanese lightweight denim and chambrays, designed to be free and easy reliable classics.
Knitwear and Jersey are constructed using a multitude of yarns in weights, construction and colors. Eco Planet recycled yarns in knitwear, offering light, classical pieces in shawl and crew neck styles set off the Italian produced fine gauge natural indigo dyed knitwear. Tough moto cross polo style sweats, classic loop back crews and heavy duty indigo deck jackets all accompany lighter weight slub tee shirts in both printed and pocket styles.
For the ladies, there’s no denying that this is somewhat rugged summer aesthetic yet it contains glamour, sex appeal and luxurious fabrication at its heart and soul. Light, crisp cotton and mixed bamboo yarns on jersey pieces accompany an extensive five-pocket denim collection.
Motorcycle references pepper the collection, partly due to the culture for customisation on the streets Edwin’s home city: Tokyo and simply down to the feelings one experiences riding a motorcycle with friends. A sense of freedom, and of sharing with others the same need for flight and independence. Customisation of ones own motorcycle parallels breaking in ones own denims…unique in spirit.
The true spirit of Edwin Jeans  is created by the person living in them, making everyday count with yesterdays memories etched into the rich indigo fabric, in the knowledge that tomorrow’s good times are still to be created.